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Post by guru on May 12, 2013 18:49:52 GMT -4
It came to light in another thread that there is a lack of diversity issue at the Moosehead games. Why is it that there is a much more diverse crowd at a Rainmen game of 100 people attending than there is at a Moosehead game? It is embarrassing. Ought the Mooseheads' marketing team try to do more to bring a diverse crowd to the games? It would mean more people attending, a bigger bottom line, which would be good in the regular season.
Pretty soon soccer will be the main sports on Sports Centre, and we can't have that!
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Post by moose101 on May 12, 2013 19:36:39 GMT -4
hockey fans come to hockey games...the thrashers tried to become "more diverse" in the NHL and it sure helped their bottom line
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Post by guru on May 12, 2013 19:38:06 GMT -4
hockey fans come to hockey games...the thrashers tried to become "more diverse" in the NHL and it sure helped their bottom line I'm not sure they had a product that was worth getting behind. In Canada, you'd think it would be much easier to pull off. No? |
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Post by MikeC on May 12, 2013 19:40:15 GMT -4
I don't think it's an issue or embarrassing. It just is what it is.
I don't think the Rainmen are doing anything vastly different in their marketing than the Mooseheads.
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Post by guru on May 12, 2013 19:54:08 GMT -4
I don't think it's an issue or embarrassing. It just is what it is. I don't think the Rainmen are doing anything vastly different in their marketing than the Mooseheads. This is a problem. What does it tell you when the Rainmen can have a more diverse crowd than the much more popular ticket in the Mooseheads? Hockey is this country's most watched sport. There is no good reason for there to be a lack of diversity at Moosehead games. |
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Sean
Blue-Chip Prospect
Posts: 330
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Post by Sean on May 12, 2013 20:00:36 GMT -4
This may be better in OFFTOPIC, don't ya think? I certainly don't have an explanation and either do you, it seems.
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Post by guru on May 12, 2013 20:12:52 GMT -4
This may be better in OFFTOPIC, don't ya think? I certainly don't have an explanation and either do you, it seems. Hey Sean, nobody likes someone being a wannabe moderator. This ties directly to Moosehead games, just not on ice. Do we place posts about people looking for tickets in the off topic section as well? You are right - I don't have an answer, that is why I'm asking the question. |
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Post by mooseinfo on May 12, 2013 20:25:45 GMT -4
Who cares, its sport in a country that has traditions, no different for curling etc.
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Post by Dextaaah on May 12, 2013 20:29:04 GMT -4
I seem multiple ethnic groups in my section every game. However I would say the vast majority of people are white. During the season I believe Dal brings exchange students to the games and the Moose usually welcome them to their first hockey game.
I believe the Moose marketing team needs improvement over all. They have been doing better the past two seasons but still miss out on simple stuff that are staples in other Jr organizations.
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Post by CrazyJoeDavola on May 12, 2013 20:43:53 GMT -4
It came to light in another thread that there is a lack of diversity issue at the Moosehead games. Why is it that there is a much more diverse crowd at a Rainmen game of 100 people attending than there is at a Moosehead game? It is embarrassing. Ought the Mooseheads' marketing team try to do more to bring a diverse crowd to the games? It would mean more people attending, a bigger bottom line, which would be good in the regular season. Pretty soon soccer will be the main sports on Sports Centre, and we can't have that! I see people of all ethnicities at the game... but they are certainly the minority. This isn't a moosehead thing, its a hockey thing. In pretty much any rink, the vast majority are white. Hockey has been primarily a white sport. I don't really see how this is a problem... people pay to watch what they want to. I doubt that anybody anywhere ever said "This DMX concert is really lacking in white people, how can we change that?" I bet Halifax has more ethic groups/types in attendance than most other teams... being a larger city with lots of universities and jobs (for the region). As for the Rainmen analogy... look at an NBA crowd in Dallas compared to an NHL crowd in Dallas. Hockey has just been a primarily white sport. Does it really matter what people like to watch? From a business point of view you may want to try and draw more from an untapped source... but the sport of hockey just appeals to the white crowd more and always has. |
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Post by guru on May 12, 2013 20:50:05 GMT -4
Who cares, its sport in a country that has traditions, no different for curling etc. It will soon be a serious issue. In order to have hockey players you need to have interest in the sport. With hockey soon becoming a rich man's game, it will be important to find people of different backgrounds to. The traditional model will soon not be enough. In our region it all starts with more diversity attending Moosehead games. |
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Post by hfxfan on May 12, 2013 20:50:23 GMT -4
This has little to do with the Moosehead organization and more to do with cultural differences respecting the different sports. As a percentage of the population groups, more whites play hockey than blacks; on the other hand a lot of black kids pay basketball; likewise I suspect you would see a high percentage of Arab kids playing soccer....
I suspect the statement about the makeup of the crowds at Moosehead games could be made about every Major Junior team across he country.
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Post by Y Ddraig Goch on May 12, 2013 20:55:51 GMT -4
This has little to do with the Moosehead organization and more to do with cultural differences respecting the different sports. As a percentage of the population groups, more whites play hockey than blacks; on the other hand a lot of black kids pay basketball; likewise I suspect you would see a high percentage of Arab kids playing soccer.... As an aside I'd expect a lot of asian kids (Indian/Pakistan/Sri Lanka/Bangladesh) would play cricket - and that reflects in Canada's national team. Majorly made up from that background. I remember I noticed that in an international game a while back that there wasn't a Canadian in the team (One was born there but was really Australian) but the rest were of asian origin. It's not anything to do with the Mooseheads but more the psych of the background of people. I don't think it is anything to be alarmed about and a lot of sports will have a similar situation. |
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Post by guru on May 12, 2013 21:08:49 GMT -4
It came to light in another thread that there is a lack of diversity issue at the Moosehead games. Why is it that there is a much more diverse crowd at a Rainmen game of 100 people attending than there is at a Moosehead game? It is embarrassing. Ought the Mooseheads' marketing team try to do more to bring a diverse crowd to the games? It would mean more people attending, a bigger bottom line, which would be good in the regular season. Pretty soon soccer will be the main sports on Sports Centre, and we can't have that! I see people of all ethnicities at the game... but they are certainly the minority. This isn't a moosehead thing, its a hockey thing. In pretty much any rink, the vast majority are white. Hockey has been primarily a white sport. I don't really see how this is a problem... people pay to watch what they want to. I doubt that anybody anywhere ever said "This DMX concert is really lacking in white people, how can we change that?" I bet Halifax has more ethic groups/types in attendance than most other teams... being a larger city with lots of universities and jobs (for the region). As for the Rainmen analogy... look at an NBA crowd in Dallas compared to an NHL crowd in Dallas. Hockey has just been a primarily white sport. Does it really matter what people like to watch? From a business point of view you may want to try and draw more from an untapped source... but the sport of hockey just appeals to the white crowd more and always has. The problem I see with this is that hockey isn't all that popular in Dallas whereas the Mavericks are. Hockey is the number 1 watched sport in Canada (I think), so this is why I'm confused. Maybe in 20 years it will be different. It seems hockey speaks to less cultures in Canada (despite being most watched) than any other sport. That in my opinion needs to change. |
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Sean
Blue-Chip Prospect
Posts: 330
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Post by Sean on May 12, 2013 21:11:03 GMT -4
Interesting that OP says this was mentioned in another thread, but didn't mention that he was the one who brought it up from what looks like a parody twitter account. This has nothing to do with the Mooseheads, thus I was wondering if it was OFF TOPIC. I'm NOT self moderating anything!
Again, like others have said, this has nothing to do with the Halifax Mooseheads organization and they have no reason to be worried nor is it a serious issue.
You are comparing the Mooseheads to the Rainmen? Amateur vs. semi-pro, teenagers vs. adults, basketball vs. hockey. Can't get any different than that.
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