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Post by Jack Bauer on Mar 23, 2023 18:52:39 GMT -4
Listen Folks .....We always wondered if The Eagles Organization paid attention to these Boards ? Well we have our answer .....so any ideas ....Big ....Small....or in between ...."POST THEM" . The Person in the Organization who is tasked with this , does read this Board as evidenced by her joining and inviting our very own Jack Bauer to trade ideas with them . No ideas should be judged by us .....Let the Organization collect and review them .Looks like we will be stormed in tomorrow , so put on your Thinking Caps and Post your ideas here . Here is a couple randoms to kick it off: #1 This is more of a using existing fanbase to increase revenue but how about dynamic pricing. One thing proven here is a Friday vs Halifax sells better than a Tuesday vs Baie-Comeau. Classify the 34 games over 3-4 categories. Maybe its $25 for the Halifax game over Xmas and $16 for Baie-Comeau game in October but considerably more revenue is made off the Halifax game. #2 Is a “family package” possible in combination with C200? A package for a family of 4 for $80 but you get 4 drinks and 4 fries/popcorn with 4 tickets and can go into the rink basically knowing what you will spend? This may have been a thing years ago but I can see an issue for parents being the unknown of not knowing what they will spend once inside so any package that makes it clearer may even be worth a few added dollars to the team in exchange for the peace of mind to the adults. #3 Another for the kids but what if we turned an area into a kids zone where the had things like thundersticks and different noisemakers every night? #4 probably more of a C200 thing but the fold up seats at the top of every section of the lower bowl….what if some seats were put in there that were a little wider and provided a little more of a premium feel? They could also sell at a premium price.
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Theplug
Blue-Chip Prospect
Posts: 405
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Post by Theplug on Mar 25, 2023 15:14:05 GMT -4
Hey there Jack Bauer, pretty decent stats but not 100% accurate in telling the story. Pop by my office and I can share the actual game day stats pulled from our ticket system. Can also show you how our promotions did individually. These numbers don't always come through in a generalized and averaged report. Let's have a chat any time, I'd love to get your feedback on how we can improve our marketing efforts! You seem to be a long serving fan with lots to say. Help us turn it around! Have a great day! Uh oh. Does Gerard know your posting on the forbidden forums? Might just get a spanking
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Post by hal on Mar 25, 2023 19:33:14 GMT -4
Gerard Shaw can think whatever he wants but Guess What ? Now it falls on her shoulders to sell .....sell....sell...We have our Biggest Rival ......Our Provincial Rival ......The Team we have the Most History with .....now put the Marketing Engine in High Gear and promote the Hell out of this thing .
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Post by glacebaysportsfan on Mar 25, 2023 19:39:26 GMT -4
Gerard Shaw can think whatever he wants but Guess What ? Now it falls on her shoulders to sell .....sell....sell...We have our Biggest Rival ......Our Provincial Rival ......The Team we have the Most History with .....now put the Marketing Engine in High Gear and promote the Hell out of this thing . If the Eagles get a win in Halifax, I think ticket sales will do good. If we get blown out in the first two games, crowds might not be that good. If the Eagles take them to game 6, I think the community will have a buzz as we shouldn't be competitive with Halifax.
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Post by Jack Bauer on Mar 25, 2023 20:53:49 GMT -4
Hey there Jack Bauer, pretty decent stats but not 100% accurate in telling the story. Pop by my office and I can share the actual game day stats pulled from our ticket system. Can also show you how our promotions did individually. These numbers don't always come through in a generalized and averaged report. Let's have a chat any time, I'd love to get your feedback on how we can improve our marketing efforts! You seem to be a long serving fan with lots to say. Help us turn it around! Have a great day! Uh oh. Does Gerard know your posting on the forbidden forums? Might just get a spanking She is genuinely here trying to extend an olive branch and generate some ideas the team can use from the people who have been in the community for the entire time the team has. Don't shit on that. We're all anonymous under different handles. She isn't. Appreciate that, please.
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Post by Jack Bauer on Mar 25, 2023 20:59:42 GMT -4
Gerard Shaw can think whatever he wants but Guess What ? Now it falls on her shoulders to sell .....sell....sell...We have our Biggest Rival ......Our Provincial Rival ......The Team we have the Most History with .....now put the Marketing Engine in High Gear and promote the Hell out of this thing . If the Eagles get a win in Halifax, I think ticket sales will do good. If we get blown out in the first two games, crowds might not be that good. If the Eagles take them to game 6, I think the community will have a buzz as we shouldn't be competitive with Halifax. I think you're really overrating the teams stature in the community at the moment. In good years round 1 wasn't always great attendance. Go take a look at the advance sales....it's going to be a battle to break the regular season average no matter how the first 2 games go. 2000 is probably a success.
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Post by lirette on Mar 25, 2023 21:01:21 GMT -4
Hey there Jack Bauer, pretty decent stats but not 100% accurate in telling the story. Pop by my office and I can share the actual game day stats pulled from our ticket system. Can also show you how our promotions did individually. These numbers don't always come through in a generalized and averaged report. Let's have a chat any time, I'd love to get your feedback on how we can improve our marketing efforts! You seem to be a long serving fan with lots to say. Help us turn it around! Have a great day! Uh oh. Does Gerard know your posting on the forbidden forums? Might just get a spanking Completely unnecessary. Doubt you'd ever say that to someone without an anonymous username. Have some respect.
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Post by Jack Bauer on Mar 25, 2023 21:13:15 GMT -4
Gerard Shaw can think whatever he wants but Guess What ? Now it falls on her shoulders to sell .....sell....sell...We have our Biggest Rival ......Our Provincial Rival ......The Team we have the Most History with .....now put the Marketing Engine in High Gear and promote the Hell out of this thing . To be fair though there's nothing you can do over the next week to generate hype for this. It's $84.30 for a family of 4 just to walk in the door via ticketmaster. If there's no big movement in tickets by the middle of this week people can call me insane but i'd put a lot of effort in just trying to get some people in the doors for those 2 games and hope to create some new fans. Partner with a radio station and some restaurants and just get some tickets in peoples hands. If we're going to take a huge step forward we should ideally see at least 4-5 playoff rounds over the next 2 years...wouldn't that make right now the time to make an effort to look like you're trying to earn some goodwill in the community after these rough years and start rebuilding the fan base? At this point I think some pretty unique ideas are needed.
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Post by justathought on Mar 26, 2023 9:29:22 GMT -4
I never received a degree in marketing but I can't understand not trying some new things. I would propose trying to sell most of the first 6 or 7 rows of Upper Bowl seats at a $3 discount and the remaining 8 or 9 rows at a $6 discount. Those discount amounts are just suggestions. I know some people would move down probably but let's get some fans in the building. I personally think the 1st 7 rows in the 3 middle sections of the Upper Bowl are the best seats in the house and they could be and should be excluded from this "Upper Bowl Discount" promotion. This is certainly something that could be tried in mid week or poor draw games.
Other ideas could include "Buy 2, get 2 at half price" for poor draws and mid week games. I'm sure there are a lot more and a lot better ideas instead of "Buy Season Tickets or Else"! Ticket draws in local restaurants and other businesses ( with those places getting discounted tickets ) sure wouldn't hurt drawing and potentially adding future fans.
I also don't think the very positive things that are done by the organization and players in the community get enough attention and credit!
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Post by gocapebreton on Mar 26, 2023 12:38:59 GMT -4
It is certainly not an easy task assigned to Lindsey MacIntosh. The school age population has decreased substantially over the years, and many of our long time older fans have passed on. Much of our population replacement is from areas with not the same interest in hockey. Cape Breton has a huge foreign student population. What promotions are currently held to attract their interest to the game? Perhaps more activities to draw this crowd to the game. Upper bowl seat sales for students and university students. At the end of the day, as others have mentioned, ultimately the product on the ice has to be entertaining, and more consistently entertaining. I may go against the grain of the junior hockey cycle, but I do not feel that small market teams such as Cape Breton can afford to drain the cupboards to go for it in one year. Small market teams in particular, have to be very wise in building from the draft. If Cape Breton plans to make a run in the 24/25 season, which I personally think may be too costly, then it is imperative they retain their '26 1st rounder. This team cannot afford a one year run followed by another three or so years of basement dwelling hockey.
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Post by frogmorton2 on Mar 27, 2023 8:00:54 GMT -4
Is there anyway to look at Baie-Comeau as an example? I'm pretty sure that team is community owned, but it feels as if for a small market team, they draw pretty well (at least when I catch some of their games online). It's not like they have the most beautiful arena either. Do they run promotions that work? Is it more community ingrained? I wonder if the Eagles could schedule a call with some of the front office people from Baie-Comeau to see what they do and if it would translate to Cape Breton.
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Post by Jack Bauer on Mar 27, 2023 8:20:14 GMT -4
It is certainly not an easy task assigned to Lindsey MacIntosh. The school age population has decreased substantially over the years, and many of our long time older fans have passed on. Much of our population replacement is from areas with not the same interest in hockey. Cape Breton has a huge foreign student population. What promotions are currently held to attract their interest to the game? Perhaps more activities to draw this crowd to the game. Upper bowl seat sales for students and university students. At the end of the day, as others have mentioned, ultimately the product on the ice has to be entertaining, and more consistently entertaining. I may go against the grain of the junior hockey cycle, but I do not feel that small market teams such as Cape Breton can afford to drain the cupboards to go for it in one year. Small market teams in particular, have to be very wise in building from the draft. If Cape Breton plans to make a run in the 24/25 season, which I personally think may be too costly, then it is imperative they retain their '26 1st rounder. This team cannot afford a one year run followed by another three or so years of basement dwelling hockey. I agree. Bathurst is a solid example for how just making a pile of trades and having a great 4 months doesn't fix the longer term issues. For me, maybe i'm too idealistic, as I believe that when you hit rock bottom like we did last year you should take the slow and steady approach and let the team gel and build organically over time and let your fan base develop with it so that when your kids are veterans your fans feel that attachment and a desire to see those boys win here. Winning in 2025 would be fantastic. We'd enjoy the hell out of it. But I don't think anyone would say they're also blindly in for 2026 an 2027 and onward if you come out of 2025 with nothing left in the system again and go back to these rebuilds from the bottom of the league. 1 winning season shouldn't require 3 down seasons to rebuild ahead of it and 3 seasons to rebuild after it. Or you're forever chasing the dollar of the blind Cape Breton sports fan who just wants to support the local team. Which is great and you need those fans to help the business run. But you can't only really please that group and expect any long term success. But with how we're currently trading I think its alarming and unhealthy for the team and the fan base. You know you're going to have trades at this level but the volume has reached an almost comedic level and burning assets to push for this "playoff run" is the exact kind of short term logic that keeps you from ever reaching your long term goals. This is the QMJHL. You sell from the bottom. Don't make life harder then it has to be by overthinking it and overspending on players that were the wrong fits at the wrong time.
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Post by Jack Bauer on Mar 27, 2023 8:28:49 GMT -4
Is there anyway to look at Baie-Comeau as an example? I'm pretty sure that team is community owned, but it feels as if for a small market team, they draw pretty well (at least when I catch some of their games online). It's not like they have the most beautiful arena either. Do they run promotions that work? Is it more community ingrained? I wonder if the Eagles could schedule a call with some of the front office people from Baie-Comeau to see what they do and if it would translate to Cape Breton. They don't draw well and they're one of the few teams to have as little success as we've had. This would be like the Vancouver Canucks calling the Buffalo Sabres to ask about how they've done so well over their concurrent NHL histories.
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Post by frogmorton2 on Mar 27, 2023 10:03:40 GMT -4
Is there anyway to look at Baie-Comeau as an example? I'm pretty sure that team is community owned, but it feels as if for a small market team, they draw pretty well (at least when I catch some of their games online). It's not like they have the most beautiful arena either. Do they run promotions that work? Is it more community ingrained? I wonder if the Eagles could schedule a call with some of the front office people from Baie-Comeau to see what they do and if it would translate to Cape Breton. They don't draw well and they're one of the few teams to have as little success as we've had. This would be like the Vancouver Canucks calling the Buffalo Sabres to ask about how they've done so well over their concurrent NHL histories. As a Canucks fan that is triggering LOL. But interesting to know, thank you! I guess I just seem to find the random games where they have a good crowd for their arena size.
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Post by Jack Bauer on Mar 27, 2023 10:51:10 GMT -4
They don't draw well and they're one of the few teams to have as little success as we've had. This would be like the Vancouver Canucks calling the Buffalo Sabres to ask about how they've done so well over their concurrent NHL histories. As a Canucks fan that is triggering LOL. But interesting to know, thank you! I guess I just seem to find the random games where they have a good crowd for their arena size. Quebec based teams come with added wrinkles as well. You're never going to see a CBRM owned Q team but you see a lot more support locally for the Q teams in Quebec from all levels of government...and its more accepted socially for local government to own teams.
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